Leier România it represents one of the most solid presences on the domestic market of construction materials, being an integral part of the Austrian group of the same name, recognized at European level. Headquartered in Cluj-Napoca, the company started its activity locally in 2004 and developed a business vision focused on strategic expansion and massive investments. Currently, the holding company operates a robust industrial infrastructure consisting of five production units strategically located in Unirea (Alba), Iași, Sighisoara, Câțcău (Cluj) and Feldioara (Brașov), its commercial performance being reflected in a consolidated turnover exceeding 60 million euros.
To communicate the values of the Leier brand in the online/Social Media environment, we created Leierman, who shows how „Leier is only one!” precisely because it is represented by several avatars: the craftsman, the mason, the sales specialist, the technologist and the collaborator/distributor.
Marketing online
