Events by MSA – Originality creates notoriety and memorability!

Events that have a concept have become a source of major brand interaction with the public

Events – once an abstract term from the business language of the Anglo-Saxon world has become a common term in the world of brands. In an increasingly digitized world where touch-points with customers and audiences are virtualized and automated, the need for direct meeting, experimentation and solid connection of brands with „lumea” is increasingly pressing.

MSA Branding & Communication has extensive experience in organizing events. Since its beginnings, business, networking, customer experience events or store openings (international networks present in Romania) have been completed with the organization of concerts, festivals and events dedicated to advertising fans – Night of the Ad Eaters®. At MSA, brands come to life, become reliable co-locators and effective communicators.

The events structure proposed by MSA is based on two major elements, which differentiate us: any event is based on a concept that describes or projects a trait, a set of values or an experience of a brand. The originality of the concept (which has a series of thematic, interactive, visual components) is the guarantee of the memorability of the event. The brands that create pleasant experiences for us are the ones we will follow and access in the future. A successful event conveys the brand’s success story and „humanizes its presence on the market, the size of its openness to its own fans and potential followers.

The second major feature of the events organized by MSA is the fact that they are built and implemented almost entirely in-house, with their own resources and logistics. From technical staff to thematic stands, cuttings, stages, logistics, transport and assembly, the agency ensures the complete, fluid and versatile implementation of the initially agreed events concept.