{"id":7378,"date":"2022-04-28T16:40:28","date_gmt":"2022-04-28T14:40:28","guid":{"rendered":"https:\/\/msa.ro\/marketing-online\/"},"modified":"2022-04-28T16:40:28","modified_gmt":"2022-04-28T14:40:28","slug":"marketing-online","status":"publish","type":"page","link":"https:\/\/msa.ro\/en\/marketing-online\/","title":{"rendered":"Marketing online"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Marketing online \u2013 comunicarea eficient\u0103 \u00een epoca digital\u0103<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Brandul t\u0103u poate beneficia de o prezen\u021b\u0103 online de \u00eenalt\u0103 clas\u0103<\/strong><\/p>\n<p>Marketingul online este cea mai actual\u0103 \u0219i eficient\u0103 solu\u021bie de comunicare. Acesta reprezint\u0103 o provocare la nivel macro-economic pentru orice business sau brand. De ce nu mai poate lipsi comunicarea online cand vorbim de strategia de comunicare? Pentru c\u0103 peste 81% dintre consumatori se informeaz\u0103 online inainte de achizitionarea unui produs sau serviciu. \u00cen plus, v\u00e2nz\u0103rile online sunt \u00een cre\u0219tere considerabil\u0103 de la an la an, iar pia\u021ba autohton\u0103 de bunuri \u0219i servicii nu face excep\u021bie.<\/p>\n<p>\u00cen cadrul departamentului de online, abord\u0103m strategic canalele de comunicare cele mai eficiente, \u021bin\u00e2nd cont de obiectivele urm\u0103rite \u00een strategia de business \u00een general \u0219i \u00een strategia de marketing, \u00een particular. La MSA, elabor\u0103m \u0219i implement\u0103m strategii complexe pentru comunicarea brandurilor \u00een mediul online, adaptate fiec\u0103rui canal de comunicare \u00een parte: Facebook, Instagram, Google, YouTube sau LinkedIn. \u00cen prealabil, se realizeaz\u0103 un research complex care s\u0103 ne dea informa\u021bii despre pia\u021b\u0103, concuren\u021bi, trenduri.<\/p>\n<p>Performan\u021ba \u00een marketing online \u00eenseamn\u0103 performan\u021ba m\u0103surabil\u0103 a campaniilor setate, dar \u0219i a contentului relevant generat. Putem seta urm\u0103toarele tipuri de campanii, potrivit unor obiective specifice: campanii pentru awareness (notorietate = num\u0103r de fani), campanii pentru engagement, campanii pentru trafic, campanii pentru generare de lead-uri, campanii pentru v\u00e2nz\u0103ri (conversii).<\/p>\n<p>Pe l\u00e2ng\u0103 strategie, content-ul creativ face diferen\u021ba! O campanie memorabil\u0103 asigur\u0103 \u0219i o diseminare organic\u0103 a mesajelor, put\u00e2nd ajunge la viralizare. Gener\u0103m content relevant pentru diferite audien\u021be. Profilarea corect\u0103 a audien\u021bei este un pas obligatoriu \u00een atingerea obiectivelor \u0219i optimizarea bugetului. Echipa noastr\u0103 de creativi e format\u0103 din speciali\u0219ti \u00een copywriting, graphic design, branding \u0219i produc\u021bie audio-video.<\/p>\n<p>MSA ob\u021bine performan\u021be solide \u00een comunicarea online prin: expertiz\u0103 \u0219i experien\u021b\u0103, strategie adaptat\u0103, profilare precis\u0103, implementare strategic\u0103, rezultate m\u0103surabile, conversii instant, optimizare permanent\u0103, interac\u021biune continu\u0103 cu audien\u021bele \u0219i optimizare a bugetelor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto width_full color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_a518f36e us_animate_this\"><div class=\"vc_column-inner\"><div class=\"w-grid type_masonry layout_5987 no_results_hide_grid 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Acesta reprezint\u0103 o provocare la nivel macro-economic pentru orice business sau brand. De ce nu mai poate lipsi comunicarea online cand vorbim de strategia de...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7378","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/msa.ro\/en\/wp-json\/wp\/v2\/pages\/7378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msa.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/msa.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/msa.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/msa.ro\/en\/wp-json\/wp\/v2\/comments?post=7378"}],"version-history":[{"count":0,"href":"https:\/\/msa.ro\/en\/wp-json\/wp\/v2\/pages\/7378\/revisions"}],"wp:attachment":[{"href":"https:\/\/msa.ro\/en\/wp-json\/wp\/v2\/media?parent=7378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}