MSA Advertising has rebranded UNICONF – the biggest Romanian manufacturer of underwear for women, men and kids. The rebranding was a complex and multidisciplinary process, implying research, strategy, copywriting, graphic design and art directing. Tradition and urban spirit are the key values underlying the new UNICONF positioning. The slogan “Pure Underwear” describes the brand’s orientation towards quality, comfort and new, colorful lines of design. In 2015, we’ll be developing also the communication campaign and the related materials, like TVC’s and visuals.